About us

At our core, we believe every day is worth showing up for — whether it’s a great day, an okay-ish one, or a “don’t even ask” kinda vibe. Our mission is simple: to create uplifting experiences that help you own your mood, so it doesn't own you.

How do we make that happen? By blending the magic of flavour, scent and colour matched with sound into everything we create. Each element is carefully chosen to support your emotional well-being, encouraging mindfulness, playfulness, moments of genuine self-care — and a little extra something ✨ to inspire the practise of gratitude along the way.

Life is unpredictable, and so are our moods sometimes. That’s why we’re here to provide more than just teas. If you're looking for calm, stepping into your flow, wrapping up in coziness, or welcoming a fresh start, we want to support you create moments that inspire and empower you.

We’re all about helping you own your story — boldly, beautifully, and unapologetically.

Just south of Sweden, on the charming Danish island of Bornholm, lies our cozy headquarters — a little slice of peace and creativity in the middle of the Baltic Sea.

When we say "team," we mean me, Lindsay, and my two constant companions, Norma and Nelson (they may be dogs, but they’re expert supervisors). Our workspace? An old farmhouse I share with my loving South African husband, Alistair. Together, we’ve built not just a home, but a small haven where big ideas and even bigger cups of tea come to life.

Our story started in London, where Alistair and I met and spent 14 vibrant years. Eventually, we traded the hustle of the city for Bornholm’s fresh air and calm energy, settling down on a farm surrounded by fields and wildlife. Tea has always been a part of my world, but its significance deepened during a tough chapter in my life — a period of intense stress followed by a cancer diagnosis. It was then that I discovered how the simple ritual of drinking tea, thoughtfully chosen to match my mood, could bring comfort, strength, and balance.

That experience inspired me to start this venture. I wanted to share the same sense of care and connection through tea with others, and especially women navigating their own challenges and triumphs. I have an unwavering belief that even the littlest things, like a perfectly steeped tea, can make your day a little brighter 💚

HEAD OF SECURITY

Nelson

CHIEF QUALITY CONTROL

Norma

FOUNDER & OCTOPUS

LINDSAY